THE LAB REPORT™
Your New Perfect Shade Match
Everything You Need to Know About Our Updated Foundation + Concealer
RAYYAN, BEAUTY EDITOR | JANUARY 19, 2022
You asked, and we delivered! Our expansion of the Scientific Color® Foundation + Concealer shade range is developed and formulated because of feedback from you, our SKINN Family. Finding a foundation shade match has always been one of the hardest aspects of the beauty world, for brands and consumers alike! That’s why we decided to spend this last year researching how we can better create an inclusive shade range and incorporate different undertones. We’re thrilled to introduce the latest shades of our Foundation + Concealer: 0C, 1N, 2N, and 3C.
Why the Update
Finding your shade is always a struggle regardless of the brand or finish of the foundation. This is why we at SKINN have re-worked our shade range to make it easier for any and everyone on their beauty journey. Our Scientific Color® Foundation + Concealer range now features a numbering system with undertone callouts – so that you can easily identify your shade and understand your undertone.
Understanding Your Undertone
One of the main challenges of choosing a foundation or concealer is understanding the variations of undertones and what it means for your complexion. In order to do so, it’s key to know what an undertone is in the first place. So, by definition, an undertone is the color from underneath the surface of your skin that contributes to the overall hue. Ultimately, your undertone affects how you choose your perfect shade match. For most shades, there are three general undertones universally understood:
- Cool: This undertone usually includes pink, red, or blue hues that contribute to the overall skin tone. Cool undertones are often associated with blue veins.
- Neutral: If you have a neutral undertone, this often means your undertone is generally the same color as your skin tone.
- Warm: This undertone ranges from yellow to peach, and often includes a golden hue.
Why You’ll Continue to Love Our Foundation + Concealer
The first of its kind, this powerful 3-in-1 serum, foundation, and concealer is backed by science with results-driven active ingredients and rich vivid pigments promising undetectable coverage with all-day wear. Powered by a clinically proven proprietary Active Firming Factor, count on this foundation to provide visible long-term firming benefits with fast-acting wrinkle reduction. Developed with HA3 – low, medium, and high molecular weights of Hyaluronic Acid – skin receives optimal hydration with each use. The three forms of Hyaluronic Acid penetrate multiple layers of the skin to plump and rehydrate from within while addressing texture concerns. Expect a smooth, buildable application for customizable concealing with full coverage that effortlessly blends into skin for a natural finish. This multitasking formula also serves as ideal protection against environmental stressors while nourishing skin. Due to its non-comedogenic formula, our Foundation + Concealer is ideal for all skin types.
How to Use
Tap a small amount of foundation onto the forehead, cheeks, and chin. Starting at the center of the face, gently blend outward using fingertips, a wet sponge, or preferably our Foundation Brush for the perfect coverage. To conceal, use the angled applicator tip. Although not necessary, a primer can be used beforehand.
What to Expect Soon
We want to always ensure inclusivity and access to all beauty consumers. As we continue to develop the Foundation + Concealer, you can expect new shades and undertones soon – specifically in our deeper shade options. In the next 6-12 months, we will be releasing new shades in our 6-8 range.
Ready to find your match? Try our Shade Match Quiz! Keep in touch with us on Facebook, Instagram, and now TikTok! Continue to stay up-to-date with The Lab Report™ for more beauty trends, insights, and product launches by subscribing to our email newsletter.
