THE LAB REPORT™
SKINN® Deep
The continuous evolution of our Scientific Color® Foundation + Concealer shade range
RAYYAN, BEAUTY EDITOR | OCTOBER 26, 2022
As a brand focused on helping you achieve your personal healthy skin goals, we at SKINN® also want to ensure that we’re consciously making moves to allow access to beauty for everyone. Regardless of age, gender or skin type, our formulations are developed with you, our SKINN® Family, in mind. If you’ve tried any products from our Scientific Color® collection, you know that this line delivers equal parts makeup and skincare with each application and over time. If you haven’t tried the collection, allow us to reintroduce one of our cult-favorites: the Scientific Color® Foundation + Concealer. Clinically proven to firm skin after 4 weeks, this buildable, long-wear Foundation + Concealer is your beauty solution for a flawless base. As we continue to grow, we’ll add more shades and expand the undertone options so everyone can enjoy the serum-infused formula.
Finding Your Shade Match
To best color match your skin, it’s essential to know the two elements that define your shade:
- Skin tone: the surface color of your skin
- Undertone: the is the subtle hue underneath the surface of your skin
When choosing your foundation shade, it’s common practice to focus on these contributing factors. In order to find your shade of our Foundation + Concealer, we’ve provided two personalized interactions that will aid you in finding your ideal shade.
Virtual Try-On Tool
Why not (virtually) try our makeup before you buy? Our new Virtual Try-On Tool allows you to quickly compare each of our foundation shades so you can find your ideal match. All you need to do is click the “try on” button here and allow camera access from your computer or mobile phone to get started.
- Pro tip: Use natural indirect light for the most accurate Virtual Try-On experience.
Shade Match Quiz
Our personalized Shade Match Quiz takes all the tried and true complexion tests to the next level, allowing you to understand your undertone along with your ideal shade match.
Picking the Right Foundation Tools
Using the right tool to achieve your foundation look is equally as important as finding your shade. Luckily, we’ve designed two tool options that provide you with the flawless finish you desire.
Scientific Color® Beauty Sponge
Our new Beauty Sponge is a multi-functional beauty tool designed with a 3-in-1 structure for easy, flawless makeup application. The slanted edge side is designed for stippling and contour precision while the flat-edged tip offers controlled application for targeted areas. The rounded bottom of the sponge is ideal for seamless buffing for a flawless finish. You also have the option to purchase it with a travel-friendly case to keep your sponge (and the rest of your makeup drawer) clean.
- How to use: Dampen your Beauty Sponge and apply the Foundation + Concealer as desired. For an even more airbrushed, all-day wear, spray the sponge with your favorite setting spray and gently tap across the t-zone area of the face.
Scientific Color® Foundation Brush
High quality and innovative, our Foundation Brush is designed to give effortlessly flawless coverage. The ultra-soft synthetic bristles are ideal for product pickup and control, while the semi-slanted flat top design allows for smooth blending and contouring for a seamless application.
- How to use: Glide the Foundation Brush into the contours of the face and continue to blend for a perfect finish.
How to Customize Your Coverage
Pro-Tip from SKINN’s Global Makeup Artist
Denise Bugarín-Escamilla is a licensed makeup, hair and grooming artist born and raised in Los Angeles, California. Denise specializing in print and digital advertising for major beauty brands. Here’s her pro-tip for applying the Foundation + Concealer on the under-eye area:
“The Scientific Color® Eyeshadow Brush can be used as an ideal, targeted concealer brush that helps prevent under-eye creasing. The flat end of the brush is ideal for an even application of the Foundation + Concealer while the opposite end of the brush can seamlessly diffuse out product with the dome-shaped bristles for a crease-less under-eye look.”
Denise also suggests using your fingers along with tools for a more natural look. Follow her on Instagram to stay up to date with her and our upcoming collaborations!
Discover our Foundation + Concealer shades plus our newly available shades: 7N Neutral Sand and 8N Neutral Deep. Let us know your thoughts on social or leave a review on your website! You can always keep in touch with us on Facebook, Instagram, and TikTok! Continue to stay up to date with The Lab Report™ for more beauty trends, insights, and product launches by subscribing to our text messages and email newsletter.
