THE LAB REPORT™
Introducing: Scientific Color™ Power Perfect Foundation + Concealer
RAYYAN, BEAUTY EDITOR | JANUARY 13, 2021
As we transition into the new year, we are all looking to make healthy changes to our lives, and if you're like most beauty aficionados, that will undoubtedly involve an upgrade to your skincare game for 2021. That's why we at SKINN have meticulously worked on creating innovative products to take your regimen and your skin to the next level. We're super excited to share our latest color collection launch, which is without question, like no other.
Setting the stage for a new category of color, Scientific Color™ is equal parts skincare and performance makeup. Backed by a four-week clinical study and perception study, this is a game-changing product that must be on your 2021 list of must-haves! We've successfully created a collection that not only elevates your makeup game but works to give your skin both instant and long-term results. This collection simplifies your routine by equally delivering skincare benefits with advanced pigment technology.
Without further adieu: meet our first 3-in-1 foundation: Scientific Color™ Power Perfect Foundation + Concealer. Now proceed with confidence, as this latest launch will not disappoint!
The Scientific Color™ Power Perfect Foundation + Concealer is your multitasker loaded with instant and long-term skin benefits that can fit any lifestyle, age, skin color, texture, or concern. Active Firming Factor powers this formula as it's added at proven levels to deliver visible firming within one hour of application along with significant improvement at the four-week mark. But it doesn't stop there; it also visibly improves your skin's elasticity at each of these same intervals. Equally backed with HA3 – three varying molecular weights of Hyaluronic Acid, count on this must-have to give your skin optimal hydration to plump, rehydrate, and assist with texture concern. Whether you're indoors all day staring at a laptop screen or out and about being subjected to external aggressors on your skin, this foundation upgrade serves as the ideal protection against environmental stressors. And for those of you that experience dry or irritated skin moments, rest assured. This foundation will come to the rescue. Loaded with Blue Daisy Extract and Shea Butter, Power Perfect will nourish, soothe, and moisturize without clogging pores. Due to its non-comedogenic formula, Power Perfect is genuinely ideal for all skin types!
Let's now dig into the mentioned clinical to best share what this gamechanger can do for you and your skin. To validate this product and provide consumer confidence, we invested in a four-week clinical and perception study. Conducted by a third-party lab, a controlled group of participants was required to wear the Power Perfect Foundation + Concealer every day for four weeks without adding any other skincare to their daily regimen. Their results were clinically tested, recorded, and evaluated. The following are unaltered findings of this study:
• 73% of participants showed a significant improvement in the firmness of their skin after 4-weeks of use.
• 73% of participants showed a significant improvement in the elasticity of their skin 1-hour after application.
• 88% of participants agreed the Foundation + Concealer is long-wearing.
• 73% of participants showed a significant improvement in the texture and smoothness of their skin 1-hour after application.
• 77% experienced a visible improvement in the smoothness of their skin after 4-weeks.
• 69% experienced a visible improvement in the texture of their skin after 4-weeks.
• 77% of participants said their skin looked adequately hydrated after 4-weeks.
• 73% of participants said their skin looked adequately moisturized after 4-weeks.
• 73% of participants said their skin looked visibly healthier 1-hour after application.
These results are unheard of when you look at what's on the market today for makeup. These numbers are what you'd expect from skincare, but certainly not color!
As for the shade range:
This color range is flexible, versatile, forgiving, and mighty! Because of the self-leveling micro-pigment technology, each shade delivers customizable concealing with undetectable buildable coverage. Each shade works with your complexion to give you the level of makeup you desire, flawlessly becoming one with your skin and moving with you throughout the day.
The revolutionary Scientific Color™ Power Perfect Foundation + Concealer caters to the most simplified routines, to the most complex – ensuring that whatever your skin concerns and lifestyle requirements are, this foundation + concealer can truly work to achieve your individual goals.
To stay up to date with The Lab Report™, all our new launches, insights, and updates make sure you are subscribed to our email newsletter! Keep in touch with us on Instagram @skinncosmetics and Beauty Editor, Rayyan @rayyanumrani!
