THE LAB REPORT™
Exclusive: We Attended the Poosh Wellness Festival
and here’s what we learned
RAYYAN, BEAUTY EDITOR | MAY 12, 2021
Event season for the beauty community is back! At least, virtually for now. Since we at SKINN are always looking for ways to connect with our consumers and larger beauty community, being in beauty spaces and events is a must as we continue to further innovate and be an expert source for skincare with consumers. As part of the RSVP list, we were invited to attend the highly anticipated Poosh Your Wellness Festival hosted by Kourtney Kardashian and the Poosh team – a virtual festival themed around beauty and wellness. After experiencing a day filled with beauty experts, events, and so much more, we wanted to share the highlights of the day, including an informative assortment of beauty hacks and alternate SKINN products you need to be Poosh-approved!
What is Poosh?
Founded by Kourtney Kardashian, Poosh defines themselves as, “the modern guide to living your best life,” and their mission states to, “educate, motivate, create, and curate a modern lifestyle, achievable by all.”
Fitting with the platform’s purpose, Poosh decided to host a virtual Spring wellness festival where they curated a day filled with events ranging from self care, beauty, wellness, skincare tips, and beauty tricks, and even a cooking class with Kim Kardashian herself, and a cocktail hour sponsored by Kendall Jenner’s 818 tequila brand! (Who can say no to that?) Since there was so much going on, we decided to recap the beauty and skincare events of the festival, beginning with some tips for your morning routine.
How-To: Hydrated Skin
The event started with a focus on hydration and the ideal supplements you can take to get your body recovered from a rough or sleepless night. Oftentimes, when we are tired or may have indulged in a night of drinking or over-eating, (who hasn’t), we can undoubtedly see the effects on our skin the next day. The most essential step to rehydrating yourself is drinking enough water of course, but to give your skin that extra boost and flood it with hydration, here’s an equally impactful tip covering the topical side to give you not only the ingestible form of hydration but that ideal electrolyte boost for your skin: The Non-Negotiables® Enriched Softening Essence+. Loaded with Young Coconut Water, a Fruit Enzyme Blend + Hyaluronic Acid, this essential step when added to your skincare routine revives the look of dehydrated, tired skin for instant plumpness and hydration. The result… rough night or not, this topical drink of elevated hydration is an essential step to any everyday regimen – hungover or not!
Get Glowing Tutorial
We then moved onto a glow tutorial, hosted by the incredible content creator, Yanina Oyarzo, where she shared tips on how to best achieve the perfect glow and the method to apply your products.
How to get a Yanina-like glow:
- Cleanse skin using the Divine Elixir Luminous Skin Facial Cleansing Oil. After your treatment/serum step, opt for the Divine Elixir Luminous Firming Cream.
- As a bonus step for extra glow, blend in 1-2 drops of the Divine Elixir Luminous Skin Oil.
Beauty Editor Hack: apply your oil or moisturizer upward, pressing motions across your skin, neck, and décolleté making sure to gently massage the product in to get the basic application.
Multi-Tasking Wellness
Later that afternoon, we learned about future journaling and manifesting with Christina Rice, the founder of Omnoire. Journaling is something that I’m super passionate about and love to incorporate into my wellness routine. To amplify the benefits of this wellness practice, I love to multi-task and put on a face mask. My go-to is the Divine Elixir Luminous Skin Mask. Using the applicator, I will apply the mask onto clean dry skin, smoothing evenly across my face. Then, I massage the mask into my skin for 1-2 minutes; as it begins to activate, you will feel a warming sensation as it transforms into a smooth white cream. I leave this on for 10-15 minutes to allow full absorption, which is enough time for me to get my journaling done.
Pro Tip: 2-3 drops of the Divine Elixir Luminous Skin Oil to the mask to intensify results. You can also apply the mask to neck and décolletage areas.
Beauty Editor Hack: Depending on your skin goals, utilizing the Non-Negotiables® DermAppeal® Microdermabrasion Treatment as a quick, at-home exfoliation mask can aid in resurfacing effects, for flawless, glowing skin. Apply a quarter-sized amount of DermAppeal® to wet skin and gently massage in circular motions for 1-2 minutes, concentrating on lined and hyper-pigmented areas. Avoid delicate areas including eyes, lips, and sides of nostrils. Leave on for 3-5 mins. Splash off with warm water. Use twice per week.
Trend Alert: Facial Massages
There has been a lot of talk in the beauty world about facial massages and how to further extend your skincare routine to include a step that allows for physical benefits too. Facial massages have grown in popularity and we were honored to get a one-on-one tutorial with Alicia Yoon, a CEO in the skincare world and renowned esthetician.
The most important thing to consider when trying an at-home facial massage is ensuring that you’ve prepped your skin with the right oil to avoid excessive tugging or any potential irritation. To help combat and provide the best experience, I suggest utilizing our Divine Elixir Ayurvedic Blend Facial Oil. This oil features Ashwagandha, the highly revered herb from Ayurveda known for its adaptogenic and anti-aging properties that support the body’s ability to withstand stress and anxiety. It also features Cannabis Sativa to soothe, calm and moisturize the skin, making this the ideal oil for this spa-like facial massage experience.
Trend Alert: Up-cycling
In efforts to become more conscious about sustainability, we attended the up-cycling session of the festival, hosted by Veronique Vicari Barnes who showed us how to re-use empty bottles, containers for environmentally conscious repurposing. We are so excited to gain her wealth of knowledge and better understand how we as a brand can apply these tips for our packaging.
Key Takeaways from Poosh Your Wellness Festival
After a day filled with learning new beauty hacks and trends, experiencing glow methods, and spending the day with the Poosh team, the biggest takeaway away is that your wellness begins with the time you spend on your routine. Whether you start with a 3-step skincare routine or a 10-step one, it’s important to set aside the time to achieve the skin you want. And with this, pairing your goals with the right products is the key to “Poosh-ing Your Wellness.”
To stay up to date with The Lab Report™, beauty trends, insights, and updates make sure to subscribe to our email newsletter! Keep in touch with us on Instagram @skinncosmetics and Beauty Editor, Rayyan @rayyanumrani!
*This article is not affiliated with Poosh, Kourtney Kardashian, or any member of the Kardashian/Jenner brand, nor is this article associated with the individuals mentioned in this article. This article was written for educational and informational purposes only.
